Firm & Smooth Belly Cream bottle with a swirl of cream

Firm & Smooth Belly Cream

1 bottle
$29.79
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Firm & Smooth Belly Cream bottle with a swirl of cream

Firm & Smooth Belly Cream

Loved by over 20,000 women*

4.7 · 47 reviews

Stop hiding your belly. Start loving it again.

✓ Softens the look of stretch marks✓ Firms the look of crepey skin✓ Just 1 minute a day

Made for belly skin that’s been through it all: babies, weight changes, hormones and years of putting yourself last.

  • Tuck your shirt in without thinking twice
  • Softer-looking stretch marks
  • Smoother, firmer-looking skin
  • Swimsuit-ready again, lights on

🎁 Buy 2, get 1 FREE · 3 bottles for $56.67 (normally $89.37). Just pick the 3-bottle bundle below.

Key ingredients

Swipe to see all 6 →

  • Natural extractFresh longan fruit and seeds Longan Seed Extract

    Helps loose, sagging-looking skin look tighter and more lifted.

  • PeptideA drop of blue copper peptide serum Copper Tripeptide-1

    Smooths the look of crepey texture, lines and stretch marks.

  • FermentMilky ferment essence in a glass dish Bacillus Ferment

    Gives loose skin a firmer, bouncier, more elastic look.

  • HydrationClear hyaluronic acid gel with water droplets Hyaluronic Acid + Panthenol

    Floods dry, tight skin with moisture so it looks plumper and smoother.

  • Nourishing oilsRosehip berries, rosehip oil and shea butter Rosehip Oil + Shea Butter

    Rich, cushiony nourishment that softens rough, uneven-looking texture.

  • VitaminsVitamin E softgels with pink and yellow vitamin drops Vitamins B12, B2 + E

    Antioxidant vitamins that help skin look healthy, even and glowing.

Firm & Smooth Belly Cream

Full ingredients

Key ingredients are in bold.

Water/Aqua/Eau, Caprylic/Capric Triglyceride, Glycerin, Propanediol, Ethylhexyl Palmitate, Cocos Nucifera (Coconut) Oil, Octyldodecanol, Glyceryl Stearate SE, Rosa Canina Seed Oil, Butyrospermum Parkii (Shea) Butter, Panthenol, Hyaluronic Acid, Nephelium Longana Seed Extract, Beta-Glucan, Copper Tripeptide-1, Bacillus Ferment, Pullulan, Cyanocobalamin, Riboflavin, Tocopherol, Polyacrylate Crosspolymer-6, Xanthan Gum, Pentylene Glycol, Cetearyl Alcohol, Ammonium Polyacryloyldimethyl Taurate, Menthoxypropanediol, Benzoic Acid, Hydroxyacetophenone, Capryloyl Glycine, Undecylenoyl Glycine, Sodium Hydroxide, Trisodium Ethylenediamine Disuccinate, Citrus Limon (Lemon) Peel Extract, Citrus Aurantium Bergamia (Bergamot) Fruit Extract, Citrus Limon (Lemon) Peel Oil, Linalyl Acetate, Caprylyl Glycol, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Citric Acid, Linalool, Pinene, Citral, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Limonene.

Bundle

Apple Pay, Google Pay & all major cards accepted

Low stock, selling out fast

Free shipping on your first orderStandard shipping arrives Nov 6–11
Express · Arrives Nov 5–9 · $4.99
60-day promise · easy returns

Free, published research behind what's in every bottle. Swipe through, and open any study to read it yourself.

Belly skin

Why belly skin doesn't just bounce back

Researchers measured belly skin in 26 women at 8 months pregnant and again 4 months after birth. It lost elasticity during pregnancy and still hadn't returned to normal 4 months later.

Boyer et al. · Skin Research and Technology · 2018

Read the study: pregnancy and belly skin study, opens in a new tab

Copper peptide

The peptide that supports collagen

A review of research on GHK, the peptide behind copper tripeptide-1, reports it stimulates collagen and other molecules that hold skin together. In skincare, it's been reported to improve firmness and elasticity.

Pickart et al. · BioMed Research International · 2015

Read the study: copper peptide skin review, opens in a new tab

Hydration

4 weeks of hyaluronic acid

In a double-blind trial, 36 adults aged 60 to 80 with dry skin used lotions on their legs. After 4 weeks, low-molecular-weight hyaluronic acid raised skin moisture more than a plain lotion.

Muhammad et al. · Archives of Dermatological Research · 2024

Read the study: hyaluronic acid lotion trial, opens in a new tab

Longan seed

Protecting the collagen you have

In a lab study, longan seed extract blocked MMP-1, an enzyme that breaks down collagen, and hyaluronidase, which breaks down hyaluronic acid.

Hong-In et al. · Scientific Reports · 2022

Read the study: longan seed lab study, opens in a new tab
How soon will I notice a difference?
Your skin feels softer and more hydrated from the very first use. Give it 4–8 weeks of daily use for stretch marks and crepey skin to look smoother and firmer. Everyone’s skin is different, so results vary.
What does it smell like?
A light, fresh citrus-lavender scent from lemon, bergamot and lavender extracts. It’s soft, not perfumey, and fades as it sinks in.
Can I use it on my hips, thighs and arms too?
Yes! Use it anywhere stretch marks or crepey skin show up. Just keep it away from your face and eyes.
Can I use it while pregnant or nursing?
Please check with your doctor before using it if you’re pregnant or nursing.

Key ingredients

Swipe to see all 6 →

Natural extractFresh longan fruit and seedsLongan Seed Extract

Helps loose, sagging-looking skin look tighter and more lifted.

PeptideA drop of blue copper peptide serumCopper Tripeptide-1

Smooths the look of crepey texture, lines and stretch marks.

FermentMilky ferment essence in a glass dishBacillus Ferment

Gives loose skin a firmer, bouncier, more elastic look.

HydrationClear hyaluronic acid gel with water dropletsHyaluronic Acid + Panthenol

Floods dry, tight skin with moisture so it looks plumper and smoother.

Nourishing oilsRosehip berries, rosehip oil and shea butterRosehip Oil + Shea Butter

Rich, cushiony nourishment that softens rough, uneven-looking texture.

VitaminsVitamin E softgels with pink and yellow vitamin dropsVitamins B12, B2 + E

Antioxidant vitamins that help skin look healthy, even and glowing.

See full list of ingredients

Water/Aqua/Eau, Caprylic/Capric Triglyceride, Glycerin, Propanediol, Ethylhexyl Palmitate, Cocos Nucifera (Coconut) Oil, Octyldodecanol, Glyceryl Stearate SE, Rosa Canina Seed Oil, Butyrospermum Parkii (Shea) Butter, Panthenol, Hyaluronic Acid, Nephelium Longana Seed Extract, Beta-Glucan, Copper Tripeptide-1, Bacillus Ferment, Pullulan, Cyanocobalamin, Riboflavin, Tocopherol, Polyacrylate Crosspolymer-6, Xanthan Gum, Pentylene Glycol, Cetearyl Alcohol, Ammonium Polyacryloyldimethyl Taurate, Menthoxypropanediol, Benzoic Acid, Hydroxyacetophenone, Capryloyl Glycine, Undecylenoyl Glycine, Sodium Hydroxide, Trisodium Ethylenediamine Disuccinate, Citrus Limon (Lemon) Peel Extract, Citrus Aurantium Bergamia (Bergamot) Fruit Extract, Citrus Limon (Lemon) Peel Oil, Linalyl Acetate, Caprylyl Glycol, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Citric Acid, Linalool, Pinene, Citral, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Limonene.

Real women, real results

Real customers showing how they use it.

Firm & Smooth
“My 2.5 week stomach transformation”
Firm & Smooth
“It’s crazy how well this works”
Firm & Smooth
“I can’t believe it works the way it does”
Firm & Smooth
“Smooth it on, massage it in”
Firm & Smooth
“I thought I needed surgery for this…”

Sound familiar?

Untucking your shirt and pulling it down over your belly. Again. Every single time you sit down.
Skipping the pool, the beach and the swimsuit, and telling everyone you’re “just not in the mood.”
Stretch marks and crinkly, crepey skin you’d never let anyone see. Sometimes not even your partner.
Catching your belly in the bathroom mirror and turning away before you really look.

Babies, weight changes, hormones and the years all leave their mark on your belly first. The skin there stretches, thins and loses its bounce, and the body lotion you’ve been using was never made to do anything about it. It isn’t you, lovely. Your belly just never got its own care.

Before & after

Real customers, real bellies, before and after daily use.

Customer belly before and after using Firm & Smooth
BEFOREAFTER
Jennifer · Age: 43 · Day 25
Customer belly before and after using Firm & Smooth
BEFOREAFTER
Linda · Age: 65 · Day 34
Customer belly before and after using Firm & Smooth
BEFOREAFTER
Michelle · Age: 39 · Day 28
Customer belly before and after using Firm & Smooth
BEFOREAFTER
Ash · Age: 52 · Day 39
Customer belly before and after using Firm & Smooth
BEFORE (TOP)AFTER (BOTTOM)
Trissa · Age: 38 · Day 28
Customer belly before and after using Firm & Smooth
BEFOREAFTER
Chloe · Age: 37 · Day 38
Customer belly before and after using Firm & Smooth
BEFOREAFTER
Ailyanna · Age: 45 · Day 42
Customer belly before and after using Firm & Smooth
BEFORE (TOP)AFTER (BOTTOM)
Arianna · Age: 38 · Day 25

Customer photos. Individual results vary.

What to expect, lovely

How loving your belly again starts to feel

  1. First use Hello, soft skin A rich, silky cream with a fresh citrus-lavender scent. Your belly feels soft and hydrated instead of dry and tight.
  2. Week 2 Hello, smoother Skin starts to look smoother and feel more supple. Your one-minute ritual becomes the part of the day you look forward to.
  3. Weeks 4–8 Hello, firmer-looking Stretch marks look softer and crepey skin looks tighter and firmer. You catch yourself not reaching for the baggy shirt.
  4. Every day after Hello, lovely Tucked-in tops, swimsuits, lights on. Feeling at home in your own skin again.

How it looks and feels for most women with daily use. Everyone’s skin is different, so results vary.

How it compares

Firm & SmoothRegular body lotionStretch mark oil
Made for belly skinYesNoSometimes
Softens the look of stretch marksYesNoVaries
Firms the look of crepey skinYesNoRarely
Copper peptide + Longan SeedYesNoNo
Hyaluronic acid hydrationYesSometimesNo
Rich cream, not oilyYesYesNo

Why your belly needs its own care

Your belly has been through more than any other part of you. It grew babies, rode out every weight change, and quietly took every hormone shift. Yet it gets the same lotion as your elbows.

Firm & Smooth is made for it: Longan Seed, Copper Tripeptide-1 and Bacillus Ferment in a rich, silky cream, massaged in every day so stretch marks look softer and loose, crepey skin looks smoother and firmer. One minute a day, just for you.

Woman massaging Firm & Smooth Belly Cream into her belly

Who it's for

After babies Stretch marks Crepey belly skin After weight loss Menopause belly Dreading swimsuit season Wants to tuck her shirt in again Dry, tight skin
Our 60-day promise
Changed your mind? Send it back within 60 days in its full original condition, unopened and unused, and we’ll refund you. No hard feelings, lovely.

Questions, answered

How do I use it?
1. Smooth it on. An even layer over clean, dry skin on your belly, or anywhere you’ve been hiding.
2. Massage. Gentle circles for about a minute.
3. Let it sink in. Give it 3–5 minutes to absorb fully before you get dressed. Use it once a day.
Can I use it if I have sensitive skin?
Patch-test a small area first, as with any new skincare. Don’t apply it to broken or irritated skin, and stop using it if irritation occurs.
How long does shipping take?
Standard shipping takes about 5–8 business days, and your shipping cost is shown at checkout. Need it sooner? Express shipping is available too. Every order ships with tracking, and you’ll get your tracking number by email as soon as it’s on its way.
What’s your return policy?
You have 60 days from delivery to return your order for a refund, as long as it’s in its full original condition: unopened, unused and in the original packaging. Return shipping is paid by you for change-of-mind returns. If anything arrives damaged or wrong, just send us a photo and we’ll replace it or refund you, no need to send it back.

What our girls are saying

4.7 Based on 47 reviews
★★★★★✓ Verified buyer
I've had stretch marks around my belly for years, and the skin there always looked dry and uneven. I've been using this cream after my shower, and my skin feels much softer and looks more moisturized. I like that it doesn't leave me feeling greasy.
Melissa R. · Age: 60 · Apr 2026
★★★★★✓ Verified buyer
I spent a long time being critical of my stomach after having kids. This cream isn't a magic fix, but I enjoy using it and my skin feels softer. I'm trying to be more consistent with taking care of myself instead of always criticizing how I look.
Amanda C. · Age: 36 · Sep 2026
★★★★★✓ Verified buyer
I'm in my late forties, and my stomach skin doesn't look the way it used to. I bought this because I wanted a product focused on hydration and smoother-looking skin. It feels lovely to massage in before bed.
Michelle H. · Age: 48 · Jul 2026
★★★★★✓ Verified buyer
I was hoping to find something to make my belly skin look a little smoother. The biggest thing I've noticed so far is how soft it feels after applying the cream. I know skincare takes consistency, so I'm keeping it in my routine.
Rebecca F. · Age: 65 · Apr 2026
★★★★★✓ Verified buyer
As I've gotten older, my skin has needed more moisture than it used to. I like using this on my stomach because it absorbs nicely and doesn't leave my clothes feeling oily. It's become a pleasant part of getting ready for bed.
Teresa K. · Age: 59 · May 2026
★★★★★✓ Verified buyer
I wanted my stomach to look a little smoother when I wear fitted tops. This cream leaves my skin feeling hydrated and soft. I also like the packaging because it looks pretty sitting on my bathroom shelf.
Christina A. · Age: 66 · Mar 2026
★★★★★✓ Verified buyer
I wasn't expecting dramatic results, but I wanted to do something for my skin. It feels smoother after moisturizing, and I like the gentle massage that comes with applying it. So far, it's a nice addition to my routine.
Angela N. · Age: 63 · Jul 2026
★★★★★✓ Verified buyer
I sometimes get caught up worrying about the texture on my stomach when I wear fitted clothes. This doesn't change everything overnight, but my skin feels much more moisturized, and I like having a product that's just for that area.
Kayla S. · Age: 56 · May 2026
★★★★★✓ Verified buyer
I usually focus on my face and forget the rest of my body. Having a belly cream makes me more intentional about moisturizing my stomach. The texture is pleasant, and I actually look forward to using it.
Stephanie J. · Age: 37 · Jul 2026
★★★★★✓ Verified buyer
I wanted a simple routine that wouldn't take ten different products. I smooth this over my belly after a shower, massage it in, and I'm done. My skin feels hydrated without a complicated process.
Olivia T. · Age: 57 · Aug 2026
★★★★★✓ Verified buyer
I used to avoid looking too closely at the stretch marks on my stomach because they bothered me. I know a cream isn't going to erase them overnight, but I love how hydrated my skin feels after using this consistently.
Danielle M. · Age: 45 · Aug 2026
★★★★★✓ Verified buyer
I've learned that my body doesn't have to look perfect, but I still enjoy caring for it. This cream leaves my belly feeling softer and makes my nighttime routine feel more like self-care than another chore.
Danielle R. · Age: 51 · May 2026
★★★★★✓ Verified buyer
I hate creams that leave a sticky layer on my skin. This one is comfortable to massage in, and my stomach feels moisturized afterward. I can get dressed without feeling like I'm covered in product.
Emily P. · Age: 61 · Sep 2026
★★★★★✓ Verified buyer
My belly sometimes feels tight and dry after I shower. Applying this cream afterward helps my skin feel comfortable and hydrated. I like that I can use it in just a minute or two.
Natalie V. · Age: 64 · Oct 2026
★★★★★✓ Verified buyer
I had some rough, dry patches around my stomach and wanted something easy to use every day. This cream spreads well and leaves a soft finish. I appreciate that I don't have to spend ages rubbing it in.
Rachel B. · Age: 53 · Jun 2026
★★★★★✓ Verified buyer
The skin around my stretch marks can look especially dry. I've been applying this consistently and like how moisturized the area looks afterward. The cream feels rich but still comfortable on my skin.
Megan L. · Age: 41 · Jun 2026
★★★★★✓ Verified buyer
I don't have time for an elaborate body-care routine. I use this after showering and massage it over my stomach. It's simple, feels good, and makes it easier for me to stay consistent with moisturizing.
Victoria C. · Age: 46 · Oct 2026
★★★★★✓ Verified buyer
I was skeptical because I've bought products before that promised a lot. I'm approaching this as a moisturizer rather than expecting a miracle. My skin feels softer, and I like the overall experience so far.
Laura D. · Age: 62 · Feb 2026
★★★★★✓ Verified buyer
I wanted something I could use without changing my entire routine. This is quick to apply, and the bottle looks lovely in my bathroom. My belly feels moisturized, which was the main thing I was looking for.
Paige W. · Age: 39 · Jan 2026
★★★★★✓ Verified buyer
I've tried a few firming products and learned not to expect overnight changes. What I appreciate here is the hydration and how easily the cream spreads. I'll keep using it and see how my skin looks over time.
Kimberly S. · Age: 38 · Aug 2026
★★★★★✓ Verified buyer
My belly skin has always felt a little rough, especially around my older stretch marks. This spreads easily and makes my skin feel smoother after applying it. I wish the bottle were a little bigger, but overall I like it.
Ashley T. · Age: 42 · Jan 2026
★★★★★✓ Verified buyer
I bought this because I wanted to pay more attention to my stomach skin. It feels pleasant to apply and leaves my skin feeling smooth. I'm glad I tried it, even though I know results can vary from person to person.
Allison F. · Age: 58 · Apr 2026
★★★★★✓ Verified buyer
My weight has changed a few times over the years, and my stomach has stretch marks to show for it. I wanted to keep the skin moisturized and cared for. This cream feels comfortable and leaves my belly softer.
Erin J. · Age: 35 · Jan 2026
★★★★★✓ Verified buyer
I notice the texture on my stomach more under bright bathroom lighting. This cream helps the skin look moisturized instead of dry, and I like the soft finish. I don't expect it to remove my stretch marks, but it's nice to use.
Diana R. · Age: 39 · Feb 2026
★★★★★✓ Verified buyer
I tend to get dry skin around my belly button and lower stomach. I've been applying this after my shower, and the area feels more comfortable and soft. It's an easy product to remember to use.
Monica A. · Age: 48 · Mar 2026
★★★★★✓ Verified buyer
My stomach has changed a lot throughout adulthood. I wanted a way to care for my skin without feeling like I had to hide it. The cream feels nourishing, and the massage is a nice little moment for myself.
Felicia N. · Age: 54 · Jul 2026
★★★★★✓ Verified buyer
My main issue was how dry and textured my stomach looked. This cream leaves it feeling noticeably softer after application. I haven't been using it long enough to judge changes in my stretch marks, but I like the hydration.
Heather P. · Age: 43 · Mar 2026
★★★★★✓ Verified buyer
I used to forget to moisturize my body unless my skin felt really dry. Keeping this on my bathroom counter reminds me to apply it. It's easy to use, and I like how my skin feels afterward.
Sarah K. · Age: 50 · Feb 2026
★★★★★✓ Verified buyer
At first I kept checking my stretch marks to see if they looked different. I realized I should focus on keeping my skin moisturized and give my routine time. So far, I enjoy the texture and how soft my belly feels.
Amber T. · Age: 49 · Feb 2026
★★★★★✓ Verified buyer
I started using this before bed because I wanted a simple way to wind down. Massaging the cream into my stomach is relaxing, and my skin feels moisturized by the time I get dressed for bed. It's become part of my evening routine.
Julia M. · Age: 40 · Jun 2026
★★★★★✓ Verified buyer
I had been looking for a belly cream but didn't want something overly complicated. This one is straightforward to use and feels good on my skin. I'm still deciding how I feel about the longer-term results, but I like it so far.
Brooke E. · Age: 37 · Oct 2026
★★★★★✓ Verified buyer
It really works!!! My skin feels much softer and my stretch marks and lines are way less noticeable.
Jennifer R. · Age: 43 · Jan 2026
★★★★★✓ Verified buyer
I wanted something specifically for my stomach instead of using whatever body lotion I had lying around. My skin looks less dry and feels more supple. The texture is nice, and a little goes a long way.
Nicole B. · Age: 44 · May 2026
★★★★★✓ Verified buyer
I usually rush through everything and don't make much time for myself. This takes about a minute to apply, so it's easy to keep up with. My skin feels softer, and I enjoy having a little body-care ritual.
Mandy L. · Age: 52 · Jan 2026
★★★★★✓ Verified buyer
Since I've reached my 60s, I've had a problem with crepey skin around my stomach area. After using this, my skin looks smoother and feels amazing!
Linda M. · Age: 65 · Apr 2026
★★★★★✓ Verified buyer
I did see a difference after 2 months. My skin looks tighter and the texture is so much better. I'm really happy with the results!
Melissa T. · Age: 48 · May 2026
★★★★★✓ Verified buyer

A nice addition to my routine

I’ve been wanting to take better care of the skin around my stomach, and this cream has been easy to add to my routine. It feels moisturizing without being too heavy, and my skin feels softer after I use it.
Michelle M. · Age: 39 · Aug 2026
★★★★★✓ Verified buyer

Love how it feels on my skin

After changes in my weight, I wanted something simple to help me care for my belly area. The cream spreads easily and leaves my skin feeling hydrated and smooth.
Ash L. · Age: 52 · Jun 2026
★★★★★✓ Verified buyer

Makes my skincare routine feel special

I’m trying to be more consistent with body care, especially around my stomach. I like the creamy texture and how soft my skin feels afterward.
Trissa W. · Age: 38 · Sep 2026
★★★★★✓ Verified buyer

Easy to use every day

I wanted a belly cream that wouldn’t make my routine complicated. This one is easy to apply, feels lightweight, and leaves my stomach feeling moisturized.
Chloe R. · Age: 37 · Jul 2026
★★★★★✓ Verified buyer

My skin feels softer

I’ve been looking for a body-care product focused on my belly area. I like how this cream glides over my skin and leaves it feeling nourished.
Ailyanna Y. · Age: 45 · May 2026
★★★★★✓ Verified buyer

A pleasant part of my body-care routine

As I get older, I’m paying more attention to keeping my skin moisturized. I enjoy the texture of this cream, and my skin feels softer after applying it.
Arianna R. · Age: 38 · Oct 2026
★★★★★✓ Verified buyer
The skin on my lower stomach has become more crepey over the years. I started using this as part of my evening routine, and I appreciate how soft and moisturized my belly feels in the morning. It makes taking care of myself feel a little easier.
Lauren P. · Age: 46 · Sep 2026
★★★★★✓ Verified buyer
After having my second baby, my stomach looked and felt different. I wanted something that would help me care for the skin I have now. This cream feels nourishing, and applying it gives me a few minutes to myself.
Brittany L. · Age: 55 · Jun 2026
★★★★★✓ Verified buyer
My stomach got really dry after pregnancy, and regular lotion never seemed to feel moisturizing for very long. This feels richer without being too heavy. I'm still early in my routine, but I like how my skin feels.
Samantha G. · Age: 42 · Sep 2026
★★★★★✓ Verified buyer
My stretch marks are a reminder of having my children, but I still wanted to feel good about my skin. I use this after showering, and my belly feels softer and looks more hydrated. I like that it fits into my routine without much effort.
Jessica W. · Age: 67 · Oct 2026
★★★★★✓ Verified buyer
I noticed more texture on my lower stomach after pregnancy and didn't know what products were worth trying. This is easy to apply, and I like how moisturized the area feels afterward. I'm happy I added it to my body-care routine.
Erica D. · Age: 47 · Apr 2026
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Don’t stop right when you start loving your skin.

3 bottles for $56.67 (normally $89.37), so you never run out mid-routine.

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Warnings

For external use only. Avoid contact with eyes. Do not apply to broken or irritated skin. Patch test before use and stop using if irritation occurs. If pregnant or nursing, ask your doctor before use. Keep out of reach of children. Store in a cool, dry place. Use within 12 months of opening.

A cosmetic cream for the look and feel of your skin. Results vary. Net wt. 3.5 oz (100 g).